"Lighten Up in 88 seconds" YouTube channel - logo and t-shirt.
New channel on YouTube creating 88 second videos every week focusing on motivation, business, life and good vibes.
Early in my development process I've come up with the idea of exchanging "U" for a smile - symbol of lightening up. After many iterations we've chose the rounded, soft version. Additionally I was tasked with creating another version with some color and with 88 being extra prominent.
I've decided to use neon green color as a symbol of hope and standing out especially with chosen dark grey color of the background and accents. The 88 was enlarged and put into the background and stylistically "boxed" to fit client's criteria.
For the T-shirt, simple, small logo at the front side and a big recognizable smile at the back.
